About

I'm a multi-disciplinary designer & writer who ships work that improves the lives of clients, internal teams, and their customers.

The Short Version

  • I was the sole designer on Fulcrum for its first 10 years, growing it from an idea on a whiteboard to $25M+ in ARR with a small team and scant resources.
  • In addition to working on Fulcrum, I also designed the branding, marketing website, and print materials for our parent company, Spatial Networks.
  • I write for fun, mostly about the psychology behind making progress. You can read what I publish on Substack.
  • I love hockey and I obsess over Formula 1. I haven't missed a race since Hockenheim in 2000, which made Rubens Barrichello so sad he cried on the podium.

What It's Like to Work With Me

A few endorsements from teammates past and present.
‘‘
’’

Tim is the kind of teammate that every organization needs. Always reliable, communicative, and highly innovative. His design direction has made him a great partner for our engineering team. He really stands out for using that product knowledge to make well-informed decisions about complex features. He's a motivator, who always makes time for a quick chat and has never been too busy to lend a hand.

Miguel Malcolm's profile picture
Miguel Malcolm
Senior Software Engineer - Fulcrum
‘‘
’’

I had the pleasure of working closely with Tim at Fulcrum, where he brought an incredible mix of design talent, initiative, and thoughtfulness to our team. What stood out most about Tim was his thoughtful ability to question — "Should we do this?" rather than just "How should we do this?" That kind of thinking helped us build not just usable features, but also avoid wasting time on things we didn't need. Tim consistently delivered designs that were a joy to use—some of the most intuitive and polished parts of our platform were his work. He also took initiative on bigger efforts, like leading the charge on our web design system.

Katie Briggs's profile picture
Katie Briggs
Director of Product Management - Fulcrum
‘‘
’’

A pillar of thought leadership and expertise for me and the entire product design team. His ability to seamlessly blend design with functionality ensured our platforms were visually appealing, intuitive, and user-centric. Tim's deep involvement in both visual design and front-end code provided a cohesive framework that elevated our product's overall aesthetic and usability. His proficiency in modern front-end frameworks like React allowed him to bridge the gap between design and development, shortening our time to release.

Caleb Sanderson's profile picture
Caleb Sanderson
Director, Product Design - Fulcrum
‘‘
’’

Incredibly passionate about his work and it shows in everything he does, his craft is consistently thoughtful, clean, and detailed. I often turned to him as my go-to "copy ninja" and learned so much from his keen eye and clear thinking. Tim has deep expertise in design systems and web design, along with a solid technical background that makes him a versatile and valuable teammate. He's also incredibly generous with his knowledge, always willing to share, explain, and support others. Tim gives constructive, insightful feedback and never hesitates to ask the right questions to ensure the best solution is being pursued.

Mariana Cifuentes's profile picture
Mariana Cifuentes
Senior Product Designer (UI/UX)
‘‘
’’

Tim brought immense value through his deep understanding of our product, our customers, and their unique use cases and challenges. His insights consistently guided our team toward high-impact, user-focused solutions and his ability to align our efforts with customer needs ensured we always prioritized work that created real value. His dedication, collaborative spirit, and thoughtful approach to problem-solving made him a pleasure to work alongside every day.

Adrian Zuniga's profile picture
Adrian Zuniga
Senior Product Manager - Fulcrum
‘‘
’’

Tim truly embodies the concept of a full-stack designer. His expertise encompasses illustrations, motion graphics, branding, print, packaging, typography, coding, and web and mobile UI/UX. He expertly managed it all. He utilized the latest techniques and technologies, consistently transforming ideas into reality. I cannot recommend him highly enough.

Cory MacVie's profile picture
Cory MacVie
Senior Director of Product - Healthicity
‘‘
’’

I was always consistently impressed by Tim's technical skills, design expertise, and dedication to our users. He has a strong technical background and worked closely with software engineers to build a future vision of Fulcrum's UI that implemented a cohesive design system. His understanding of both design and engineering principles made him an invaluable asset to our team.

Kara Fox's profile picture
Kara Fox
Director of Product Engineering - Fulcrum
‘‘
’’

Tim's work excels. His approach to UI/UX ensured that our mobile apps remained modern, effective, and easy to use. While not a software engineer himself, Tim's understanding of engineering processes enabled him to work closely with engineers during the implementation of his designs. I thought so highly of Tim's work that when I left Fulcrum and started my own company, I approached him to design my logo. He not only delivered a logo, but also a professional branding package with usage guidelines. He operates at the top of his craft and will be an asset and a leader on any team.

Bill Dollins's profile picture
Bill Dollins
Fractional Executive, Strategist, Consultant, Founder. - Cercana Systems, LLC