Fulcrum | Field Operations Platform
(2012 - 2025) As the primary designer for Fulcrum, I led the product's visual and user experience evolution, helping build it into a comprehensive enterprise field operations platform used by thousands of organizations worldwide.
From Startup to Enterprise Platform
Fulcrum evolved from a small Florida startup to a global leader in field operations software, serving thousands of organizations across diverse industries.
- Organizations
- 3,000+
- Users
- 50,000+
- Countries
- 100+
App Builder Icons v3
A custom icon set I created for Fulcrum's drag & drop App Builder. One of the constraints for v3 was for each icon to be identical in width and height, leading to some unique design choices (see: the flattened mailbox icon for the Address Field).
Mini Brochure
I created custom illustrations for the Features section of the website. Each was unique enough to conceptually stand on its own, and the striking visuals left such an impression on the team, we decided to create a 4-panel brochure to hand out at trade shows and industry events.
